Social media sites have been found to achieve better results with marketing videos than when on Brand or Company websites. It’s therefore vital to consider this option when planning your marketing strategy. The reason for this is partly down to the social media sites understanding the demand for video and wanting to provide video in the relevant content feed. As well as being readily received, videos are shared more frequently than other types of content. With advance planning, short videos suitable for social media can be produced from the main video with little additional cost.