According to hubspot.com using video has clear benefits:
- Uploading a video to a website page can increase conversion by 80%
- 64% of customers are more likely to buy an online product after watching a video
- A video on an email leads to up to a 300% increase in click-through rates
- A third of all online activity is watching a video
Technology is a big part of our lives with the daily use of smartphones, ipads and laptops. This has made video content even more relevant and if you can deliver this through mobile engagement it will increase standout. Many consumers often prefer to watch content rather than read text particularly if they are on the move or away from the office.